APN | Amman

13 March 2023

 

In collaboration with numerous international, regional, and local organizations and media partners, APN launched its international “Trees for Palestine” digital awareness campaign to support the “Million Tree Campaign” in Palestine under the hashtags #TreesforPalestine #أشجار_فلسطين. The campaign aims to mobilize solidarity and support for the Palestinian environmental and agricultural sectors, as well as APN’s green movement to plant trees in place of the trees systematically uprooted by the occupation, which has exceeded 3 million trees since 2000. 

Since its establishment during the second Intifada and until 2022, APN has successfully planted 2,676,666 fruit trees, in addition to leading many projects that strengthen local food systems. The international digital campaign complements these efforts that have spanned more than 20 years.

This campaign narrates the Palestinian agricultural struggle using a variety of visual, audio, and written material. Following months of extensive research, the campaign material was developed in collaboration with local designers, experts, and partners from around the world.

The campaign material, which was posted on social media platforms over the course of six weeks, includes multilingual awareness posts that highlight the crimes committed by the occupation against Palestinian trees, in addition to short films including the main campaign film and testimonies from farmers who received trees from the Million Tree Campaign.

The campaign received wide media attention from the Arab region with around 25 media outlets covering the campaign, including Al Mayadeen Channel, Roya TV, Al-Mamlaka TV, Kuwaiti newspaper Al-Qabas, Lebanese newspaper Al-Akhbar, Jordanian newspapers Alghad and Ad-Dustour, The Jordan Times, Palestinian News and Information Agency-WAFA, and radio stations Husna FM, Mazaj FM, and Mood FM. The coverage varied between in-depth news reports and interviews on TV channels, radio stations, and daily newspapers (both electronic and print versions), in addition to being featured on various news websites. Additionally, APN took part in both Arabic and English live social media broadcasts to highlight the goals of the campaign.